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May 24, 2013 09:03 pm GMT
The ROI of social media is something of a black box for many e-commerce companies, but New York-based startup Olapic is beginning to change that. The company, which allows brands to collect user-generated photos from services like Facebook, Instagram and Twitter to display on their own website, is now offering an analytics suite to help retailers and brands understand what content works and how it's affecting conversions.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ecOK1_synDs/
Dozens Of Top E-Commerce Retailers Find It Pays To Put Customers' Instagram Photos On Their Sites
The ROI of social media is something of a black box for many e-commerce companies, but New York-based startup Olapic is beginning to change that. The company, which allows brands to collect user-generated photos from services like Facebook, Instagram and Twitter to display on their own website, is now offering an analytics suite to help retailers and brands understand what content works and how it's affecting conversions.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ecOK1_synDs/
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