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May 23, 2013 06:37 pm GMT
Twitter today made the latest push in its bid to cozy up to Madison Avenue and the world of big-budget advertising, by tapping more into the kind of mainstream mediums where advertisers like to spend their money. In New York, during Internet Week, the company announced Twitter Amplify, a way of bringing real-time video into the site, with initial partners including the broadcasters BBC America, FOX, Fuse and The Weather Channel. It is part of the company's bigger push that its calling Twitter4Brands, which first kicked off almost year ago exactly, also at an event in the Big Apple.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PfkYSHjNUmA/
Twitter Launches Twitter Amplify For Real-Time Videos In Stream, Partnering With BBC, Fox, Fuse And Weather Channel
Twitter today made the latest push in its bid to cozy up to Madison Avenue and the world of big-budget advertising, by tapping more into the kind of mainstream mediums where advertisers like to spend their money. In New York, during Internet Week, the company announced Twitter Amplify, a way of bringing real-time video into the site, with initial partners including the broadcasters BBC America, FOX, Fuse and The Weather Channel. It is part of the company's bigger push that its calling Twitter4Brands, which first kicked off almost year ago exactly, also at an event in the Big Apple.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PfkYSHjNUmA/
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