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May 23, 2013 06:37 pm GMT
Twitter today made the latest push in its bid to cozy up to Madison Avenue and the world of big-budget advertising, by tapping more into the kind of mainstream mediums where advertisers like to spend their money. Today the big focus is TV and your living room. In New York, the company announced Twitter Amplify, a way of bringing real-time video into the site, with initial partners including the broadcasters BBC America, FOX, Fuse and The Weather Channel. And it also announced TV ad targeting, one of the first fruits of the company's acquisition of BlueFin Labs.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PfkYSHjNUmA/
Twitter Launches TV Ad Targeting, Twitter Amplify For Real-Time Videos In Stream
Twitter today made the latest push in its bid to cozy up to Madison Avenue and the world of big-budget advertising, by tapping more into the kind of mainstream mediums where advertisers like to spend their money. Today the big focus is TV and your living room. In New York, the company announced Twitter Amplify, a way of bringing real-time video into the site, with initial partners including the broadcasters BBC America, FOX, Fuse and The Weather Channel. And it also announced TV ad targeting, one of the first fruits of the company's acquisition of BlueFin Labs.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PfkYSHjNUmA/
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