Facebook won't bring HTC First smartphone to the UK after all (update: due to bad feedback in the US)

After a series of rumors about the HTC First not selling too well in the States, we've now heard that the customized Facebook / Android handset won't be coming to the UK. Mobile News initially reported that UK pre-orders will be cancelled and we've just confirmed this with our own sources, who said that it was Facebook itself who made the decision, rather than HTC or either of the European carrier partners (EE and Orange). We've reached out to HTC and EE for confirmation and will update if we get a response.

Update: We've just heard back from EE, who confirmed the rumor and attributed Facebook's decision to "customer feedback" that resulted in a need to improve the Facebook Home interface before spreading it to further markets:

"Following customer feedback, Facebook has decided to focus on adding new customization features to Facebook Home over the coming months. While they are working to make a better Facebook Home experience, they have recommended holding off launching the HTC First in the UK, and so we will shortly be contacting those who registered their interest with us to let them know of this decision. Rest assured, we remain committed to bringing our customers the latest mobile experiences, and we will continue to build on our strong relationship with Facebook so as to offer customers new opportunities in the future."

Filed under: Cellphones, Mobile

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