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May 22, 2013 08:08 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/CRFqfiTw7EY/story01.htm
Promotional DVDs smell like pizza whenplayed
A Brazilian ad agency has built a campaign for Domino's "Pizza" that uses a heat-sensitive coating on rented DVDs; when the disc is played, the heat from the player heats up the coating and causes it to emit a pizza-like odor; the coating also changes appearance and becomes a picture of a pizza with an [...]     |
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/CRFqfiTw7EY/story01.htm
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