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May 22, 2013 09:48 pm GMT
For years, the iPhone has carried a small etching on the back that says ‘Designed by Apple in California. Assembled in China.’ It’s fueled the stereotype that China is the world’s factory, but hasn’t had a flexible enough education system to produce R&D talent that can also design world-class products for a global audience. But that’s a stereotype that isn’t exactly true anymore. A small group of companies — both small, bootstrapped app startups and multi-billion dollar giants like Tencent — are showing that they can design apps or higher-end hardware with international appeal. Tencent, one of the country’s gargantuan Internet powers with a market cap of $72 billion dollars, often likes to point out the international reach of its messaging app Weixin or WeChat. That app has blossomed to more than 190 million monthly active users over the past year and with about 40 million of registered users outside of China. “I’m very glad to see the internationalization of Tencent,” said the company’s CEO Pony Ma this month at the GMIC conference in Beijing. He later added, “The manufacturing sector in China went globalized and the service industry can be internationalized as well. It’s difficult, but if we can make it, it would be a revolution.” Interestingly enough, WeChat’s growth abroad is being fueled by the Chinese diaspora — immigrants are taking WeChat with them to stay in touch with their families back home, according to app-tracking services like Onavo. They base this hypothesis on the correlation of WeChat active usage with that of other Chinese-language apps. Younger Chinese startups are also building internationally as well. I met a Shanghai-based startup called Intsig two weeks ago that has a business card scanning app called Camcard with 50 million registered users and 10 million monthly actives, with half of them outside of China. “A lot of people are surprised when they find out we’re a Chinese company,” said Louisa Cao, who heads marketing for the company. It helps that exchanging business cards is much more ritualized and formal in China and Japan than it is in the West, so that gives startups in Asia a competitive edge on understanding what consumers want in a product in this area. Similarly, messaging apps out of Asia like Line, Kakao and WeChat are leading the way, with Western startups like Path arguably borrowing some of their strategies like stickers. Blux, another company out
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9VjV41YLD5w/
Made For The World. Built And Designed In China.
For years, the iPhone has carried a small etching on the back that says ‘Designed by Apple in California. Assembled in China.’ It’s fueled the stereotype that China is the world’s factory, but hasn’t had a flexible enough education system to produce R&D talent that can also design world-class products for a global audience. But that’s a stereotype that isn’t exactly true anymore. A small group of companies — both small, bootstrapped app startups and multi-billion dollar giants like Tencent — are showing that they can design apps or higher-end hardware with international appeal. Tencent, one of the country’s gargantuan Internet powers with a market cap of $72 billion dollars, often likes to point out the international reach of its messaging app Weixin or WeChat. That app has blossomed to more than 190 million monthly active users over the past year and with about 40 million of registered users outside of China. “I’m very glad to see the internationalization of Tencent,” said the company’s CEO Pony Ma this month at the GMIC conference in Beijing. He later added, “The manufacturing sector in China went globalized and the service industry can be internationalized as well. It’s difficult, but if we can make it, it would be a revolution.” Interestingly enough, WeChat’s growth abroad is being fueled by the Chinese diaspora — immigrants are taking WeChat with them to stay in touch with their families back home, according to app-tracking services like Onavo. They base this hypothesis on the correlation of WeChat active usage with that of other Chinese-language apps. Younger Chinese startups are also building internationally as well. I met a Shanghai-based startup called Intsig two weeks ago that has a business card scanning app called Camcard with 50 million registered users and 10 million monthly actives, with half of them outside of China. “A lot of people are surprised when they find out we’re a Chinese company,” said Louisa Cao, who heads marketing for the company. It helps that exchanging business cards is much more ritualized and formal in China and Japan than it is in the West, so that gives startups in Asia a competitive edge on understanding what consumers want in a product in this area. Similarly, messaging apps out of Asia like Line, Kakao and WeChat are leading the way, with Western startups like Path arguably borrowing some of their strategies like stickers. Blux, another company outOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/9VjV41YLD5w/
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