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May 20, 2013 05:47 pm GMT

Sensopia Raises $1.2 Million Series A For Magical Floor Plan Capturing Application, MagicPlan

magicplanSensopia, a company which actually uncovered a practical application for augmented reality, has raised a $1.2 million Series A round for its floor plan capturing application called “MagicPlan.” The app allows users to hold up their phone and then scan the dimensions of the room around them in order to create an instant floor plan that can be exported to various formats, including DXF, PDF, JPEG and HTML, the latter for viewing the plan on the web. To perform the scan, the app “sees” the room in the camera’s viewfinder, and then you tap on the screen to label things like corners and doors. Participating in the new round werePartech International, Tekton Ventures, Normandy Ventures, and other private investors. The company says it will use the funding to accelerate growth and further develop the application, making the software easier to use and allowing for the capture of rooms in three dimensions. The startup had released an updated version of the MagicPlan app around a year ago, which at the time had introduced an upgraded user interface, a full HD iPad version, and improvements to the “MagicPlan Cloud” service – a web service that allows for data-sharing with partners. Although consumers are, of course, welcome to use the app themselves for free (for non-commercial use), Sensopia’s revenue comes from its subscription plans and enterprise adoption. The company had previously formed agreements withSeloger (Frances Zillow), RTV (Real Tour Vision a provider of real estate tours in the U.S.), Moobz (the Century 21 technology provider), and Cocontest (a crowd-sourced platform for interior design). This March, it rolled out version 3.0 of the MagicPlan software, and announced a key partnership with Home Depot. Through this agreement, users could share their floor plan with Home Depot and make an appointment with an associate who would then use the plan to better assist the customer while in the store. To reach its preferred market (i.e., paying customers), Sensopia is also releasing its MagicPlan software development kit today, which will allow MagicPlan’s technology to be integrated into other applications. The first customer to launch using this SDK is Symbility, a software company that makes claims processing applications for insurance companies. Symbility will allow its inspectors to create floor plans while on site, while completing a claims adjustment using their iPad. “It would not be a stretch to imagine that, in the future, claim management data for

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