An Interest In:
Web News this Week
- April 24, 2024
- April 23, 2024
- April 22, 2024
- April 21, 2024
- April 20, 2024
- April 19, 2024
- April 18, 2024
May 20, 2013 03:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/d3AWUarF3ow/
Mobile Ad Startup Adelphic Hires WPP's Michael Collins As CEO
Adelphic is announcing that Michael Collins (pictured), previously global CEO at WPP-owned mobile marketing agency Joule, has joined the mobile ad startup as its new chief executive. The current CEO Changfeng Wang will remain on-board as CTO.Wang and his co-founder Jennifer Lum both worked at Apple-acquired mobile ad network Quattro, and they announced last year that they had launched a new company. Adelphic says it helps mobile advertisers find the most desirable audiences for their ads, addressing the lack of a persistent ID for mobile users by analyzing different signals that allow it to predict a visitor's demographic data.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/d3AWUarF3ow/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch