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May 15, 2013 06:54 pm GMT
Fresh off its $2 million in Series A funding, in-app mobile payments platform ZooZis announcing a new product today: in-ad payments. Yes, that’s right, “ad” not “app.” The big idea here is to streamline the checkout process for consumers by addressing some of the challenges with e-commerce on mobile’s small screen, and now connecting that process to mobile banner ads to increase click-to-buy conversions. With in-ad payments, mobile users will be able checkout by tapping once on a visible banner ad within a mobile app, which then launches ZooZ’s checkout flow. As with ZooZ’s previously launched in-app payments product, the fully native checkout experience here doesn’t require the end user to re-enter their credit card or payment details after their initial sign-up. For those unfamiliar with ZooZ, the company has been focused on rethinking e-commerce on mobile, with a checkout process that’s designed to reduce cart abandonment. As CEO Oren Levy explained to us last summer, when announcing a partnership withMobiCart,despite the fact that theres a lot of m-commerce going on, theres a lack of uniformity in checkout schemes. Each app creates it own checkout, its own colors and you dont know how secure it is.” The first time a user checks out on mobile using ZooZ, they will have to provide their credit card or other payment details (e.g. PayPal, Dwolla, etc.) in a mobile-optimized screen. But afterwards, all subsequent checkouts become one-tap payments. At that point, instead of entering in payment information again, ZooZ simply presents you with an interface where you can flip through your saved credit cards and other payment methods, then tap “pay now” to complete the process. Today, ZooZ’s in-app payments product has been adopted by 5,500 mobile developers.The company offers a ZooZ SDK for developers, which integrates ZooZ’s checkout into mobile (iOS, Android, or HTML5) apps, and it works with several app building platforms, including Appcelerator Titanium, Phone Gap, and Basic4Android. Levy says the idea for in-ad payments came to him when he was stuck in an airport playing mobile games and clicking on banner ads within them. “We were seeing a horrible experience where we were redirected to another webpage and then the whole process was so cumbersome – very long and unfriendly, to say the least,” Levy explains. Screens weren’t optimized for mobile, he says, and you would have to zoom in on the forms provided. “Then, when we started exploring
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/T0PEcNCU8Cg/
Mobile Payments Startup ZooZ Debuts In-Ad Payments (Yes, Ad Not App)
Fresh off its $2 million in Series A funding, in-app mobile payments platform ZooZis announcing a new product today: in-ad payments. Yes, that’s right, “ad” not “app.” The big idea here is to streamline the checkout process for consumers by addressing some of the challenges with e-commerce on mobile’s small screen, and now connecting that process to mobile banner ads to increase click-to-buy conversions. With in-ad payments, mobile users will be able checkout by tapping once on a visible banner ad within a mobile app, which then launches ZooZ’s checkout flow. As with ZooZ’s previously launched in-app payments product, the fully native checkout experience here doesn’t require the end user to re-enter their credit card or payment details after their initial sign-up. For those unfamiliar with ZooZ, the company has been focused on rethinking e-commerce on mobile, with a checkout process that’s designed to reduce cart abandonment. As CEO Oren Levy explained to us last summer, when announcing a partnership withMobiCart,despite the fact that theres a lot of m-commerce going on, theres a lack of uniformity in checkout schemes. Each app creates it own checkout, its own colors and you dont know how secure it is.” The first time a user checks out on mobile using ZooZ, they will have to provide their credit card or other payment details (e.g. PayPal, Dwolla, etc.) in a mobile-optimized screen. But afterwards, all subsequent checkouts become one-tap payments. At that point, instead of entering in payment information again, ZooZ simply presents you with an interface where you can flip through your saved credit cards and other payment methods, then tap “pay now” to complete the process. Today, ZooZ’s in-app payments product has been adopted by 5,500 mobile developers.The company offers a ZooZ SDK for developers, which integrates ZooZ’s checkout into mobile (iOS, Android, or HTML5) apps, and it works with several app building platforms, including Appcelerator Titanium, Phone Gap, and Basic4Android. Levy says the idea for in-ad payments came to him when he was stuck in an airport playing mobile games and clicking on banner ads within them. “We were seeing a horrible experience where we were redirected to another webpage and then the whole process was so cumbersome – very long and unfriendly, to say the least,” Levy explains. Screens weren’t optimized for mobile, he says, and you would have to zoom in on the forms provided. “Then, when we started exploringOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/T0PEcNCU8Cg/
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