Google Play Music All Access officially unveiled, launching today in the US

And now, one of the most anticipated I/O announcements. As rumored, Google has been working toward the launch of its own music-streaming service, and the official unveiling came today. Dubbed Google Play Music All Access, the product has a strong focus on personalized recommendations via the so-called Explore feature. Like with other services such as Last.fm and Spotify, All Access will let you start a radio station while listening to a particular track, and in-depth tweaking controls allow you to nix songs that don't suit your fancy. Another feature demoed onstage is Listen Now, which highlights new releases and content Google thinks you'll enjoy.

As anticipated, All Access will come in both free (ad-supported) and paid flavors. A subscription costs $9.99 a month in the US, and all users will get a 30-day free trial.

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Filed under: Google

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