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May 14, 2013 02:43 pm -04

US carriers adopt AT&T's 'It Can Wait' anti-texting-while-driving campaign

US carriers join forces to adopt AT&T's 'It Can Wait' antitexting and driving campaign

Tempted to just send a quick SMS saying you're on the road to grab the milk? Don't -- or your recipient could receive a much more dire message, says a consortium of carriers including AT&T, Sprint, Verizon and T-Mobile. Along with more than 200 other organizations including the DOT, NHTSA and NTSB, the carriers have joined AT&T's "It Can Wait" campaign, which began last August. The message will feature prominently at carrier stores, Best Buy, Goodyear and RadioShack locations, while insurer USAA is bringing the texting-while-driving simulator we saw earlier (in the video after the break) to more locations. In addition, HTC, Pantech and Samsung will preload AT&T's DriveMode app (on select devices from the carrier) which impedes the practice, and you'll soon notice ads warning against it across social media and Clear Channel broadcasters. In case none of that drives the point home, remember that piloting a two-ton vehicle with any distractions is a ridiculously bad idea -- let alone one that takes your eyes completely off the road.

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