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May 14, 2013 05:40 pm GMT

ShapeUp Club Pulls In Ex-Spotify And Stardoll Execs To Go Big

ShapeUpClub-ManagementShapeUp Club is a startup out of Stockholm which has been making waves recently with a lot of under-the-radar growth. Originally built back in 2008 as a side project, it's morphed into an interactive calorie counter on iPhone, Android, and web. You get a personal weight loss plan, can track nutrition, exercise and weight. Ok, so it might not sound original set against the likes of bigger players like MyFitnessPal... but... the app has registered 4 million downloads, with 450,000 monthly active users and a growth rate of more than 10,000 new installs per day. So not bad with very little active promotion.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/SVaHesTmyec/

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