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May 13, 2013 04:35 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/Z66xU4EKfJk/story01.htm
My Little Ponies humanized formovie
"Why?" The New York Times investigates: We are responding to the desire by our fans to experience the brand in more ways, said John A. Frascotti, Hasbros chief marketing officer. They imagined themselves as which pony they would be or which pony they identified with the most. So Hasbro created Equestria Girls, a parallel world [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/Z66xU4EKfJk/story01.htm
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