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May 9, 2013 11:46 am GMT

Reports: Facebook Is Buying Social MappingTraffic App Waze For Up To $1B To Court Mobile Users

waze storefrontFacebook appears to be close to making another billion-dollar acquisition to once again ramp up its mobile efforts: according to three reports in the Israeli press atCalcalistandsister publication Ynet and The Marker(all in Hebrew), Facebook has approached Waze, the social mapping and traffic app maker, and is now in advanced due dilligence on a deal that Calcalist puts at between $800 million and $1 billion. The negotiations between the social network and crowdsourced mapping app apparently began six months ago.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bp2N73Uv03U/

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