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May 9, 2013 11:46 am GMT

Reports: Facebook Is Buying Social Mapping And Traffic App Waze For Up To $1B To Court More Mobile Users

waze storefrontFacebook appears to be close to making another billion-dollar acquisition to once again ramp up its mobile efforts: according to two reports in the Israeli press atCalcalistandYnet(both in Hebrew), Facebook has approached Waze, the social mapping and traffic app maker, and is now in advanced due dilligence on a deal that Calcalist puts at around $800 million and Ynet at $1 billion. The negotiations between the social network and crowdsourced mapping app apparently began six months ago.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bp2N73Uv03U/

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