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May 8, 2013 02:48 pm GMT
Online real estate company Trulia has announced it plans to acquire real estate SaaS CRM provider Market Leader for approximately $355 million. The pair said the rational for the merger is to create a "combined platform" that covers both house buyers and real estate agents, with Trulia's front end listing businesses being complemented by Market Leader's back-end SaaS CRM.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oSPVouAo7P8/
Trulia Acquires Market Leader For $355M To Take Its Business Beyond Listings And Into SaaS For Real Estate Professionals
Online real estate company Trulia has announced it plans to acquire real estate SaaS CRM provider Market Leader for approximately $355 million. The pair said the rational for the merger is to create a "combined platform" that covers both house buyers and real estate agents, with Trulia's front end listing businesses being complemented by Market Leader's back-end SaaS CRM.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oSPVouAo7P8/
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