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May 8, 2013 01:54 am GMT
Earlier today, I had a chance to sit down with Adobe’s David Wadhwani, the senior vice president and general manager for Digital Media and public face of Creative Cloud at the company’s MAX conference in Los Angeles this week. Adobe announced a number of product updates this week, but the most important and wide-reaching announcement was obviously the move to subscription services with Creative Cloud and the fact that the company will stop developing its Creative Suite. While there has been some pushback against this move, Wadhwani believes that most of the community is ready for this move and that it will help Adobe innovate faster and serve its users better. Creative Cloud As Wadhwani stressed when I talked to him, the company currently plans to sell Creative Suite 6 “indefinitely.” For him, it’s important to look at where the company sees the creative evolution going. Adobe, he believes, has to look at “where do we see the creative world going and the evolution that we think is going to take place.” Adobe’s strategy, he said.” To effect and lead some of these changes, he believes, Creative Cloud is the way to go for the company. What’s often missing in the creative workflows today, he said, “is that element of connectedness. Creativity today is too often done in isolation.” Connecting you to your co-workers and a larger community on, for example, Behance, “is a very empowering thing for a lot of creators.” If that’s where creation is going, he said, “it’s become very obvious for us that the best way for doing that is to create a truly integrated experience for creatives from their tools to all of these services and communities.” Adobe, he said, wants to put its resources into where the company can add the most value. In this context, the focus on creative cloud becomes a natural step in the company’s evolution. The fact that the early reaction to Creative Cloud has been positive and that the company is seeing “good strong accelerating growth” has given Adobe the confidence “that as a whole, the creative community is open and obviously interested in moving in this direction.” He did, however, also acknowledge that not everybody will be ready to go this way and that it’s a big change that will take a bit to sink in. Adobe wants to have an open dialog with its users about this
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_rBcgKvRcFE/
Adobe's David Wadhwani On Subscriptions, Behance, Hardware And Piracy
Earlier today, I had a chance to sit down with Adobe’s David Wadhwani, the senior vice president and general manager for Digital Media and public face of Creative Cloud at the company’s MAX conference in Los Angeles this week. Adobe announced a number of product updates this week, but the most important and wide-reaching announcement was obviously the move to subscription services with Creative Cloud and the fact that the company will stop developing its Creative Suite. While there has been some pushback against this move, Wadhwani believes that most of the community is ready for this move and that it will help Adobe innovate faster and serve its users better. Creative Cloud As Wadhwani stressed when I talked to him, the company currently plans to sell Creative Suite 6 “indefinitely.” For him, it’s important to look at where the company sees the creative evolution going. Adobe, he believes, has to look at “where do we see the creative world going and the evolution that we think is going to take place.” Adobe’s strategy, he said.” To effect and lead some of these changes, he believes, Creative Cloud is the way to go for the company. What’s often missing in the creative workflows today, he said, “is that element of connectedness. Creativity today is too often done in isolation.” Connecting you to your co-workers and a larger community on, for example, Behance, “is a very empowering thing for a lot of creators.” If that’s where creation is going, he said, “it’s become very obvious for us that the best way for doing that is to create a truly integrated experience for creatives from their tools to all of these services and communities.” Adobe, he said, wants to put its resources into where the company can add the most value. In this context, the focus on creative cloud becomes a natural step in the company’s evolution. The fact that the early reaction to Creative Cloud has been positive and that the company is seeing “good strong accelerating growth” has given Adobe the confidence “that as a whole, the creative community is open and obviously interested in moving in this direction.” He did, however, also acknowledge that not everybody will be ready to go this way and that it’s a big change that will take a bit to sink in. Adobe wants to have an open dialog with its users about thisOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/_rBcgKvRcFE/
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