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May 7, 2013 09:31 pm GMT

How The Internet May Have Increased Young Marriages 14%

candy-hearts (1)As millions of 20-somethings defy the age-old tradition of young marriage for another decade of baby-less romance, one study suggests that the Internet is responsible for boosting holy matrimony 14% among 21-30-year-olds. In a deliciously dry economic assessment of romantic partnering, University of MontrealProfessor Andriana Bellou finds a surprisingly strong relationship between broadband Internet penetration, dating website use, and youngins gettin’ hitched. “Exploring sharp temporal and geographic variation in the pattern of consumer broadband adoption, I find that the latter has significantly contributed to increased marriages rates among 21-30 year olds,” she writes [PDF]. Two graphs, in particular, help explain the boost in digitally facilitated permanent hookups (the first figure is a poll of spouses the second figure the linear trend between broadband and marriage) Econometrics For Novices How do we know these marriages wouldn’t have happened anyways, regardless of whether residents had Internet access? Internet service providers roll broadband around the U.S. for mostly business purposes, provided that local bureaucrats don’t make deploying it a regulatory nightmare. Unless regulators were snuggling with young lovers as they teased their marriage intentions with each other, there’s no reason to believe broadband deployment was following regions ripe for lots of marriage. So, if we see a see a spike in marriage rates in only states with ubiquitous broadband penetration, the Internet is probably playing some role (econometricians call this an Instrumental Variable). Of regions with similar composition in race, socioeconomic status, population density, unemployment, and age, the author finds the Internet is associated with a sizable 13-30% boost in first-time marriages. The Hottest Marriage Talk You Can Handle Readers can imagine how an available pool of hot-and-heavy eager singles facilitates marriage, but the way in which an economist describes romance may just be the hottest thing ever. Nestle an ice-pack between your legs, because this is NSFW. 1. Dating sites increase the chance you’ll find your one true love. “In a basic infinite horizon search model, individuals search for suitable marriage partners and receive offers drawn from some known distribution. Search continues until a partner is found whose quality equals or exceeds an endogenously determined reservation value…Standard search theory predicts that, all else equal, higher search costs lower the reservation value and increase the probability of marriage” 2. It’s hard to meet people in a new city. “In an offline, decentralized environment searching for a suitable partner can be a lengthy process

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