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May 6, 2013 09:06 pm GMT
Adobe believes its future lies in digital distribution and subscriptions – and it’s about to bet the company on this. As Adobe announced at its Max conference in Los Angeles today, it’s about to stop selling shrink-wrapped versions and perpetual licenses of its Creative Suite. Adobe introduced Creative Cloud, its subscription service for getting all of its tools for designers, photographers, videographers, web developers and audio professionals, just over a year ago. Going forward, Scott Morris, the head of Adobe’s Creative cloud and creative suite team told me last week,this will be the only way to get access to its tools. The company will continue to sell CS6 for the time being, but it’s not clear for how long. Most Max attendees probably expected Adobe to reveal Creative Suite 7 today. Instead, the Creative Suite name is actually going away in favor of Creative Cloud, which won’t have traditional version numbers anymore. For Adobe, of course, this also means the company is now making the move to a new business model, where the focus will be squarely on subscriptions and not on selling boxed software, licenses and upgrades anymore. Since it introduced the service last year, Adobe added more than half a million paying Creative Cloud subscribers and two million users who subscribe to its free services. As Adobe’s David Wadhwani noted in today’s keynote, there is no doubt in his mind that Creative Suite is the right direction for the company. As Scott Morris told me, the company was surprised by the success of Creative Cloud and decided that instead of trying to keep working different versions of apps like Photoshop, Dreamweaver and PremierePro – one for Creative Cloud, which gets continuous upgrades, and one for the next version of the Creative Suite – it made more sense to just focus on using the Creative Cloud as a distribution mechanism for its tools. Producing these different versions was a distraction, and this move, Morris told me, will “give Adobe the ability to focus” and make life easier for its engineers. This change, he believes, will allow the company to be more innovative and deliver new features to its customers faster than before. The company has no plans to release any new versions of Creative Suite going forward, but Adobe will ensure that every CS6 application will run on the next version of OS X and Windows. It will also
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/aTsZNSVm1sw/
Adobe Goes All-In With Subscription-Based Creative Cloud, Plans To Stop Selling Regular CS Licenses & Shrink-Wrapped Boxes
Adobe believes its future lies in digital distribution and subscriptions – and it’s about to bet the company on this. As Adobe announced at its Max conference in Los Angeles today, it’s about to stop selling shrink-wrapped versions and perpetual licenses of its Creative Suite. Adobe introduced Creative Cloud, its subscription service for getting all of its tools for designers, photographers, videographers, web developers and audio professionals, just over a year ago. Going forward, Scott Morris, the head of Adobe’s Creative cloud and creative suite team told me last week,this will be the only way to get access to its tools. The company will continue to sell CS6 for the time being, but it’s not clear for how long. Most Max attendees probably expected Adobe to reveal Creative Suite 7 today. Instead, the Creative Suite name is actually going away in favor of Creative Cloud, which won’t have traditional version numbers anymore. For Adobe, of course, this also means the company is now making the move to a new business model, where the focus will be squarely on subscriptions and not on selling boxed software, licenses and upgrades anymore. Since it introduced the service last year, Adobe added more than half a million paying Creative Cloud subscribers and two million users who subscribe to its free services. As Adobe’s David Wadhwani noted in today’s keynote, there is no doubt in his mind that Creative Suite is the right direction for the company. As Scott Morris told me, the company was surprised by the success of Creative Cloud and decided that instead of trying to keep working different versions of apps like Photoshop, Dreamweaver and PremierePro – one for Creative Cloud, which gets continuous upgrades, and one for the next version of the Creative Suite – it made more sense to just focus on using the Creative Cloud as a distribution mechanism for its tools. Producing these different versions was a distraction, and this move, Morris told me, will “give Adobe the ability to focus” and make life easier for its engineers. This change, he believes, will allow the company to be more innovative and deliver new features to its customers faster than before. The company has no plans to release any new versions of Creative Suite going forward, but Adobe will ensure that every CS6 application will run on the next version of OS X and Windows. It will alsoOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/aTsZNSVm1sw/
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