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May 5, 2013 03:00 pm GMT

The Philosophy Of Game Development By The Numbers

leversEditors note: Hassan Baig is an entrepreneur who runs White Rabbit Studios, a South Asian gaming startup he founded four years ago in Pakistan. There areseveral metricsthat game developers keep an eye on when tracking the performance of their games. Notions of creativity, novelty and fun are all confined within the prism of an analytics-centric approach: They have wiggle room as long as they improve analytics.

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