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May 3, 2013 01:31 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/opjqiScAMJc/story01.htm
Easy win for publishing: network and systematize PR andmarketing
My latest Locus column, "Improving Book Publicity in the 21st Century," addresses the lack of automation and management in traditional publishing an publicity, and suggests some simple and cheap ways that publishers could join up the way its editorial, marketing a PR departments communicate with reviewers and other publicity outlets to save money and score [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/opjqiScAMJc/story01.htm
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