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May 2, 2013 05:00 pm GMT
Vox Media has very quickly become a huge force in online media. The owner of websites like SB Nation and the Verge is seeking to create a whole new generation of premium properties online, as a way to attract big advertisers. One way it's doing that is by extending its home-grown technology to brand marketers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/butcLrVORDM/
Vox Media CEO Jim Bankoff On How The Company Will Use Its Technology To Attract Brand Advertisers
Vox Media has very quickly become a huge force in online media. The owner of websites like SB Nation and the Verge is seeking to create a whole new generation of premium properties online, as a way to attract big advertisers. One way it's doing that is by extending its home-grown technology to brand marketers.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/butcLrVORDM/
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