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May 2, 2013 11:22 pm GMT

Heads Up! Game From Impending Shows How Branded Can Be Beautiful

Screen Shot 2013-05-02 at 3.17.13 PMA new game today available for iOS devices called Heads Up! provides an entertaining experience you could only have with a smartphone, with a simple game mechanic and a video sharing feature that means the fun can last well beyond the initial play period. The game also features a big brand tie-in, as it was made by Clear app developer Impending for Ellen DeGeneres, and featured on her show. It's a content marketing play, but one that's extremely well-executed and features a light touch on the branding side of things.

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