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April 29, 2013 10:52 pm GMT
Today at Disrupt NY 2013, Flipboard CEO Mike McCue said that publishers are facing a huge reduction in ad revenues. Publishers have seen revenues go from dollars in print, to dimes on the web, to pennies on mobile. According to McCue, a lot of the reason for that is the way that content is packaged and ads are displayed.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wCEHXl4zSOo/
Mike McCue Wants Flipboard To Be The Home Of Brand Advertising For Mobile Publishers
Today at Disrupt NY 2013, Flipboard CEO Mike McCue said that publishers are facing a huge reduction in ad revenues. Publishers have seen revenues go from dollars in print, to dimes on the web, to pennies on mobile. According to McCue, a lot of the reason for that is the way that content is packaged and ads are displayed. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wCEHXl4zSOo/
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