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April 28, 2013 05:49 pm GMT

What the Heck Is P-Commerce?

Pinterest-commerce

First there was ecommerce, a term developed in the early '80s to abbreviate "electronic commerce," or sales made possible through electronic funds transfer (and later, the Internet). Since then, marketers have gleefully affixed various letters to the word "commerce" to describe sales (or the potential for sales) made through different platforms: m-commerce for mobile, f-commerce for Facebook and p-commerce, which I've discovered recently, is an abbreviation for both "participatory commerce" or "Pinterest commerce."

What Is Participatory Commerce?

A few quick Google searches reveal that the phrase participatory commerce was first coined in 2005 by Mark Pincus, founder and CEO of gaming juggernaut Zynga. It was popularized (to a degree) five years later, when entrepreneurs Daniel Gulati and Vivian Weng used it to describe the model for their new online retailing startup, FashionStake (acquired by Fab.com in January 2012). Read more...

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Original Link: http://feeds.mashable.com/~r/Mashable/~3/2NB3EwuO-es/

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