The White House Joins Tumblr and Promises GIFs

The White House has joined Tumblr, and oh yes, there will be GIFs.

"We see some great things here at the White House every day, and sharing that stuff with you is one of the best parts of our jobs," reads the White House's first post on Tumblr

"That’s why we’re launching a Tumblr," it continues. "We’ll post things like the best quotes from President Obama, or video of young scientists visiting the White House for the science fair, or photos of adorable moments with Bo. We’ve got some wonky charts, too. Because to us, those are actually kind of exciting."

Perhaps the White House's Tumblr strategy is best explained in this chart, which, hey — is pretty Tumblr-friendly. Read more...