Urban Outfitters, Converse Launch Vine Promotion

Urban Outfitters, an early adopter of Twitter's Vine app, is teaming up with Converse for a contest offering a cross-country trip for the best Vine that documents "a day in the life of your Converse sneakers."

The brands are asking consumers to submit their Vines with the hashtag #yourchucks (for Chuck Taylors). Other prizes include $1,500 in Urban Outfitter gift cards, 10 pairs of Converse sneakers and two nights in Brooklyn. The promo, launched earlier this week, runs through May 6

The effort comes after the Cavendish London hotel launched what may have been the first Vine contest in early FebruaryMashable also ran a Vine contest for startups at South by Southwest in March Read more...