Immersing Consumers in 'Immersive Experiences'

Different brands have different business methods, but they all have at least one goal in common: to engage audiences effectively. Today's brands want to beat the competition by getting consumers to enjoy products in innovative ways. That's why, when it comes to web design and marketing, one of the most overused phrases is "immersive experience," earning it a spot in our new series, "30 Days of Buzzwords."

So, what is immersive experience? You can think of it as a highly visual — and often social — web environment on a brand's website. Think big picture (literally) — sites with immersive web designs usually have an image or video as the entire background, completely absorbing your attention. Once the site loads, you're immediately submerged in the subject matter, hence the term "immersive." Read more...