Hyundai Ad Makes Light of Suicide, Ignites Internet Firestorm

What happens when you create a car advertisement depicting suicide? Hyundai tried that stunt in the UK last week, and by Thursday the Hyundai ad had certainly garnered plenty of attention, but not at all the kind of reaction the Korean car company had hoped for.

Blistering criticism is erupting from across the globe toward the Hyundai spot.

Blistering criticism is erupting from across the globe toward the Hyundai spot. The 60-second commercial, entitled "Pipe Job," depicts a man attempting to commit suicide by starting his Hyundai iX35 car inside an enclosed garage.

The intent of the ad was to tout the car's low emissions, as one of its main byproducts is harmless water. Many said via Twitter that the move was insult to everyone who has ever had to cope with loved ones committing or attempting suicide. Read more...