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April 25, 2013 01:31 am GMT
Search advertising became such a popular and lucrative juggernaut because it offered businesses the ability to reach and persuade people with true purchase intent. But now keyword targeting is available on Twitter and Facebook, which could loosen Google's stranglehold on ads that convince us what to buy.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YTCJhJ7XOi4/
Google's Got A Problem. Search Ads Aren't Just For Search Engines Anymore
Search advertising became such a popular and lucrative juggernaut because it offered businesses the ability to reach and persuade people with true purchase intent. But now keyword targeting is available on Twitter and Facebook, which could loosen Google's stranglehold on ads that convince us what to buy.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YTCJhJ7XOi4/
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