Huawei outlines plan to regain its share of European smartphone market

Last year, Huawei's Device Business Group set an ambitious goal of shipping 60 million smartphones, but managed only 32 million, keeping it out of IDC's top five smartphone vendors in 2012. That said, for Q4 that same year Huawei did finally break into top three, but it didn't change the fact that it had been a tough period for Huawei's smartphone division, especially for its CMO Shao Yang (pictured above with his 6.1-inch Ascend Mate). At the 2013 Huawei Global Analyst Summit in Shenzhen yesterday, the exec was kind enough to share his side of the story about the hurdles his team faced last year -- the period when Huawei was transforming from an original design manufacturer (ODM) to serve others, to an original equipment manufacturer (OEM) in order to build devices according to its own specifications.

Filed under: Cellphones, Mobile

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