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April 24, 2013 01:37 pm -04

Coke's New Ad Campaign to Feature 61 Branded Websites

Coke

Coca-Cola on Wednesday unveiled a global marketing campaign that employs 61 URLs with snackable content around the theme of "The Ahh Effect," a new positioning for the brand.

The campaign uses the URL ahh.com along with ahhh.com, ahhhh.com and so on with each succeeding "H" in the URL ushering in a new experience. The URLs get longer and longer throughout the campaign. So far, there are 17 "experiences" available.

Coke is calling The Ahh Effect its first all-digital campaign and is aimed at kids who primarily consume content on their mobile phones. With that in mind, the campaign will include short-form content like mini games, animation and funny videos Read more...

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Original Link: http://feeds.mashable.com/~r/Mashable/~3/xx0PdJy3Myg/

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