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April 23, 2013 11:13 pm GMT
Nativo, a startup aiming to make it easy for online publishers to run sponsored content, and for advertisers to distribute that content, has raised $3.5 million in Series A funding.I covered the company last year under its old name, PostRelease. Despite the name change, the vision remains the same publishers add some code to their site and create a template for sponsored content, advertisers upload their content, then it's displayed across relevant sites and formatted to match the look of each site.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Re8z8xpY4os/
Native Ad Startup Nativo Raises $3.5M Round Led By Greycroft
Nativo, a startup aiming to make it easy for online publishers to run sponsored content, and for advertisers to distribute that content, has raised $3.5 million in Series A funding.I covered the company last year under its old name, PostRelease. Despite the name change, the vision remains the same publishers add some code to their site and create a template for sponsored content, advertisers upload their content, then it's displayed across relevant sites and formatted to match the look of each site.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Re8z8xpY4os/
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