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April 22, 2013 11:21 pm GMT
Do you target kids with cheap ads or more expensive adults? Nanigans has just raised a $5.85 million "Series A.1" from Avalon Ventures to build SaaS technology that predicts which audiences earn advertisers more money. With revenue up 6x in 18 months, Nanigans hopes to keep up with Facebook's progress by pouring its funding into R&D. It's already discovered a surprising trick to supercharging ROI.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6cjwXh1_uWA/
Powerhouse Facebook Ad Platform Nanigans Raises $5.8M Series A.1 For Predictive Modeling R&D
Do you target kids with cheap ads or more expensive adults? Nanigans has just raised a $5.85 million "Series A.1" from Avalon Ventures to build SaaS technology that predicts which audiences earn advertisers more money. With revenue up 6x in 18 months, Nanigans hopes to keep up with Facebook's progress by pouring its funding into R&D. It's already discovered a surprising trick to supercharging ROI.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6cjwXh1_uWA/
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