For Sports Stars, Instagram Dominates in Photo Engagement

It wasn't so long ago, really, that Twitter became the go-to platform for sports stars looking to connect and interact with fans in new ways. Opinions, news, photos — athletes could share their lives with fans as never before

That's still the case, but a comparison of photos posted by some of the sports world's biggest names reveals that onetime Twitter ally Instagram now dominates in photo-sharing engagement

It sounds logical, given that Instagram is a photo-specific platform — and may have something to do with side effects of the two companies' increasingly hostile relationship. But a look at the data gives insight into the ever-evolving world of social media for big names Read more...