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April 19, 2013 07:55 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/2LzCWoQEMa4/
Twitter Partners With BBC America to Promote Branded Videos
Twitter is cozying up with another television broadcaster to promote video content.
BBC America tweeted Thursday night that it has partnered with Twitter to launch the first "in-Tweet branded video" that coincides with a scripted television series.
.@twitter and @bbcamerica, home of #DoctorWho & #TopGear, ink deal to offer 1st in-Tweet branded video synced to entertainment TV series
— BBC AMERICA (@BBCAMERICA) April 18, 2013
Twitter declined to share additional details beyond the tweet and BBC America did not immediately respond to our request for comment. However, previous partnerships between Twitter and TV networks provide some clues about what this deal might look like. Read more...
More about Twitter, Marketing, Business, and TvOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/2LzCWoQEMa4/
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