New 'Get This' App Opens Up Social Purchases

In our multitask-heavy culture, chatting on social media networks while watching television has become the order of the day. We love sharing our thoughts in real time about the shows we're watching. And as social media becomes more of a platform for like minded audiences to gather, it's also becoming a vehicle for driving e-commerce. Brands are starting to wake up to this untapped resource and are trying to turn loyal audiences into loyal customers.

Nearly 88% of U.S. homes own at least one device that can be used as a second screen; 87% of consumers says they use at least one device while watching television, according to the consumer market research firm NPD. Read more...