LinkedIn Updates Mobile App, Experiments With Ads

LinkedIn has updated its mobile app for the first time since 2011 and will run a small test of "sponsored content" i.e. ads in the stream

The test comes after LinkedIn announced a similar test of sponsored content in its iPad app in January. This would be the first time a LinkedIn phone app would sport the ads.

Like other recent app updates, the update for iOS and Android has a heavy emphasis on photos. This makes the difference between the new app and the old one immediately apparent:

As with the previous design, there's a big emphasis on the news feed, but with shorter updates and more emphasis on who is doing the sharing.: Read more...