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April 18, 2013 11:03 pm -04

Knotch Lets You Express Your Opinion in Full Color

Knotch2

Chances are you've given something you've enjoyed online a thumbs-up before, or rated your latest purchase or Netflix movie a 3 out of 5 stars, but have you ever expressed your opinion in color?

Knotch is an app that offers a different take on expressing your opinion. It allows users to express their opinions with colors, labeling everything from the latest smartphone to a television show in various hues that correspond to their feelings about that product or service. The app launched late last year, and updated to version 1.2 on Thursday.

“The idea initially was just to find a way to quantify opinions,” Knotch co-founder Anda Gansca told Mashable. “We were super-fascinated by how ads are targeted toward us.” Read more...

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Original Link: http://feeds.mashable.com/~r/Mashable/~3/OIwrxdINQ7A/

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