Twitter Launches Keyword Targeting for Ads

Twitter on Wednesday introduced keyword targeting for advertising, meaning that you may see Promoted Tweets based on stuff you have tweeted about

In a blog post, Nipoon Malhotra, product manager for revenue at Twitter, gave the following example of how the program will work:

Let’s say a user tweets about enjoying the latest album from their favorite band, and it so happens that band is due to play a concert at a local venue. That venue could now run a geotargeted campaign using keywords for that band with a tweet containing a link to buy the tickets. That way, the user who tweeted about the new album may soon see that Promoted Tweet in their timeline letting them know tickets are for sale in their area. Read more...