Tumblr Needs to Fix Its Transparency Problem

Tumblr has long been a silent communicator. The company keeps its staff blog focused on the creative side of things, while its support blog seems to have little to do with site notifications—not even when Tumblr unveils site-wide changes that drastically affects its 100 million users.

Often the changes go by largely unnoticed and unremarked; other times, they spark sitewide bafflement and outrage, as was the case Monday morning with a change to the site’s tagging function. It begs the question: Are Tumblr's transparency issues just poor organization, or a symptom of something more troublesome? Read more...