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April 17, 2013 08:16 pm GMT

New Keyword Targeting Lets Twitter Ads Chase Purchase Intent, Similar To Search Ads

Twitter Ads APITwitter today took the latest step in their bid to build up their advertising business: it has introduced keyword targeting to their platform. This means that brands and others can now plan and serve ads to users based on specific words in those users' Tweets. Twitter says the service is rolling out across all of its ad network, covering 15 languages and all markets where it currently serves Twitter Ads. Twitter is careful to point out that this will not mean more ads, but simply ads that are more specific to what you happen to be mentioning on the site.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_17JwtlbxdE/

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