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April 17, 2013 12:00 pm GMT
Despite its potential, the jury is arguably still out on the best use-case for Augmented Reality. But one startup, Augment, thinks it has the answer: helping to sell products by letting customers see what they might look like in the real world.A graduate of the Paris-based accelerator Le Camping, today the company is announcing a 220k (~$289k) funding round -- capital it will use to take its offering to the U.S., where it has recently hired a biz dev and sales person, and incorporated a local subsidiary.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TNex0Zo7mRs/
Le Camping Alumni Augment Raises 220K To Take Its Augmented Reality Sales Tool To The U.S.
Despite its potential, the jury is arguably still out on the best use-case for Augmented Reality. But one startup, Augment, thinks it has the answer: helping to sell products by letting customers see what they might look like in the real world.A graduate of the Paris-based accelerator Le Camping, today the company is announcing a 220k (~$289k) funding round -- capital it will use to take its offering to the U.S., where it has recently hired a biz dev and sales person, and incorporated a local subsidiary.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TNex0Zo7mRs/
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