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April 17, 2013 04:00 am GMT
Investors hope Facebook will eventually sell lucrative demand-fulfillment search ads, but it's starting conservatively. Today it begins a small test of its first ads on Graph Search, but they're not targeted to your search queries. Instead, they use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page, and only if there's over one page of results
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7hj6a4Q8gOE/
Facebook Tests Its First Graph Search Ads, But They Aren't Targeted To Your Queries
Investors hope Facebook will eventually sell lucrative demand-fulfillment search ads, but it's starting conservatively. Today it begins a small test of its first ads on Graph Search, but they're not targeted to your search queries. Instead, they use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page, and only if there's over one page of resultsOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/7hj6a4Q8gOE/
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