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April 16, 2013 10:31 pm GMT

Polar's Sticky Polling App Gets Stickier With Its Latest Update, Closes In On 8M Total Votes

4HQ0ArQRwGeed7flboMYBnVrGMALnlq78fD0Xkx_OWYThe overall landscape of mobile apps is an interesting one, with most of the top free titles on Apple’s App Store being games or services pushed by massive companies like Twitter (Vine) or Google (Maps). Is there a place for yet another service to pick up steam before a larger network like Facebook re-creates copies its functionality? That’s the interesting future that lies ahead of Polar, the up-and-coming polling app for iOS, that is built for speedy interactions with either complete strangers, or people that you know. You can set up a poll in seconds, and you’ll start getting responses quickly, almost within seconds of submitting it. The company raised $1.2M in February to build out its team and expand its functionality as quickly as possible. Two months later, it has released a new version that hopes to increase discoverability of polls, thus increasing interaction. What I find really interesting about Polar is that its founder, Luke Wroblewski, is completely obsessed with data and is willing to discuss most of his learnings since the launch of the app. Not only does this give you insight into what he’s helping to build, but it gives you an idea of the landscape that I mentioned above. Polar is quickly approaching 8M total votes, which is pretty good for just having launched in November of last year. I spent some time chatting with Wroblewski about what he’s doing with his funding, how Polar stacks up against competitors, how the community actually uses the app and the latest update for iOS: TC: Tell us about how you’ve been doing since we talked last, how has the funding been used thus far? Luke Wroblewski: We launched Polar at the end of November and saw lots of growth and activity. So much that the two man team of me and my co-founder couldn’t keep up. So in January we brought on some on contracting help to get things stable. While that let us get back to making product, it also introduced a lot more expenses. So in February we raised a round from a lot of great investors. That’s when we last caught up. Since then we used March to hire a full-time team to focus on building and designing the product. We now have 5 full-time folks on the team. During that month we re-designed and re-built 3 out of the 4 major parts of

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/aG4b4M8Q-KA/

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