Oh, Yeah! Kool-Aid Man Gets a CG Makeover

Who's jolly, red and not wearing any pants? The new Kool-Aid man, that's who. Kraft Foods on Monday unveiled a new computer-generated version of the iconic, and often times destructive, punch bowl. Take a look here.

In addition to updating his look, the company is also shifting his personality to that of a celebrity who's just trying to be a normal guy. Previously, the Kool-Aid man had few words to say — aside from "Oh, yeah!" — and would often just crash though walls with that trademark, affable grin

The campaign comes as Kool-Aid introduces its liquid-only mix, which debuted in January and recently reached national distribution. Watch the video above to learn more Read more...