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April 16, 2013 10:20 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/-flEvRpoy8Y/
57% of Showroomers Test Products, Then Head to Amazon
We've all felt that twinge of uncertainty when making a purchase online. It's cheaper, but we worry that by buying sight unseen, we won't receive exactly what we anticipated
That's why more shoppers, especially during the holiday season, are "showrooming."
Showroomers experiment with products in-store then buy them online later for less money. The trend is hitting big retailers like Best Buy and Walmart, as customers use the brick-and-mortar stores to test-drive devices like smartphones and e-readers before buying from retailers like Amazon, where products are cheaper on average.
SEE ALSO: Earn Money for Shopping With This App Read more...
Original Link: http://feeds.mashable.com/~r/Mashable/~3/-flEvRpoy8Y/
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