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April 15, 2013 06:29 pm GMT

Amazon Goes After Older Adults & Seniors With New Store

50+ Active & Healthy Living @ Amazon.comAmazon has launched a new store catering to mature adults and seniors, the company announced today. But while "Amazon Seniors" would have a nice ring to it, Amazon went with a more polite, if wordy, branding: "50+ Active and Healthy Living Store." As the name implies, the new store will be focused on a variety of "healthy living" needs, including nutritional products, wellness, exercise, fitness, medical, personal care, beauty and entertainment items and more.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9N_Q1RPXQWs/

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