Switched On: Extreme takeover, home edition

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Facebook's management doesn't see any dichotomy in the phrase, "Go big or go home," at least as far as it might pertain to Facebook Home. After being dogged for years with questions about whether the Land o' Likes would create its own smartphone despite consistent denials, the company explained that its own phone wouldn't give it the reach it would need for its more than 1 billion members. With the exceptions of the iPhone and the Galaxy S series, a successful handset today might sell 20 million units. That's a number that many services would dream of reaching, but it's just one-fiftieth of Facebook's user base.

And yet, Facebook Home will start out factory-installed on only one device: the HTC First, a mid-range Android device available exclusively from AT&T. Home is also available as a download from Google Play for a handful of other popular Android handsets, including the Galaxy S III.

Filed under: Cellphones, Software, Apple, Samsung, HTC, Blackberry, Facebook

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