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April 13, 2013 07:00 pm GMT
Editors note:Ben Horowitz is co-founder and partner ofAndreessen Horowitz. Perhaps the most common mistake that I see a technical founder make when building her sales organization is that she applies strategies to the sales-hiring process that work when building the engineering team. This may sound shocking, but sales people are different from engineers, and treating them like engineers does not work well at all.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9AwbEGJlI5s/
Through The Looking Glass: Hiring Sales People
Editors note:Ben Horowitz is co-founder and partner ofAndreessen Horowitz. Perhaps the most common mistake that I see a technical founder make when building her sales organization is that she applies strategies to the sales-hiring process that work when building the engineering team. This may sound shocking, but sales people are different from engineers, and treating them like engineers does not work well at all.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9AwbEGJlI5s/
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